Salt Creek Announces Acquisition of CourseTrends

Menlo Park, California – April 21, 2015 – Salt Creek Capital is pleased to announce the acquisition of CourseTrends (, a leading online marketing solutions provider to the golf industry. Based in Austin, Texas, CourseTrends provides golf course operators with innovative software and marketing solutions to maximize revenues and provides golfers access to online tee-time bookings across all 50 states through its popular Golf18network ( website.

“CourseTrends enables course operators to increase revenues and operate more efficiently using a broad range of technology solutions, while improving the overall golfer’s experience.   We are excited to partner with Alan Stalcup, CourseTrends founder, in this transaction and look forward to his continued support through the Company’s next phase of growth”, stated Dan Phelps, Managing Director of Salt Creek Capital.  “We also appreciate the support of Midwest Mezzanine Funds in this transaction and look forward to working with Paul Kreie and his team”, continued Mr. Phelps.

Mr. Stalcup added, “CourseTrends will continue to innovate and to serve the needs of course operators under the leadership of Ali Murdoch, the new CEO, and with support from Salt Creek Capital, who provide extensive experience leading software and services companies,”

Mr. Murdoch, who joined Salt Creek Capital as an Executive Partner in early 2015 stated, “It has been a great experience working with Salt Creek Capital and Mr. Stalcup.  It’s exciting to step into a new operating role with an industry-leading company with such an impressive and dedicated team. CourseTrends has a strong track record of providing innovative solutions to the market place, and I look forward to our continued growth in the industry by adding new features and services.”

About CourseTrends

CourseTrends is a leading provider of intelligent, online marketing solutions for golf facilities. CourseTrends suite of solutions includes customized websites, email marketing and mobile tools, social media management, e-commerce, call center support and much more. Established in 2003, CourseTrends works with more than 2,500 clients across all 50 states to help maximize course revenues. More information can be found at

About Salt Creek Capital

Salt Creek Capital is a San Francisco Bay Area-based private equity firm partnering with experienced operating executives to acquire profitable companies with up to $50 million in revenue.  Salt Creek takes a long-term approach to investing in lower middle market businesses and seeks to create value by working closely with management teams to accelerate growth and to improve the operating efficiency of its portfolio companies.  More information is available at

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