Salt Creek Capital Acquires Four Wheel Campers

Menlo Park, California – September 29, 2016 – Salt Creek Capital is pleased to announce the acquisition of Four Wheel Campers (“FWC”), an iconic and acclaimed manufacturer of off-road, overland, pop-up truck campers.  Headquartered in Woodland, CA, the company sells its campers to consumers through a network of domestic and international dealerships.

Robert Vogl, incoming CEO, stated, “I am excited to begin working with the FWC team and continue building upon the company’s well-deserved reputation of quality and innovation cultivated by Tom Hanagan over the past 15 years.”  Robert, who joined Salt Creek Capital as an Executive Partner in 2015, continued, “Salt Creek was an excellent partner in identifying this opportunity and completing the transaction.  Having their continued support will be a valuable asset as we execute on new growth initiatives.”

Tom Hanagan, who acquired FWC in 2001 and has led the business since then, stated, “I am proud of the team and all that we have accomplished at FWC.  Most importantly, our customers are passionate about our products and the adventures our campers enable.  I am confident that FWC will continue to deliver high-quality standards under Robert’s leadership.”

Daniel Price, Senior Associate at Salt Creek, commented, “There are numerous compelling opportunities to expand the FWC business and brand.  Tom is an impressive entrepreneur, and we appreciate the opportunity to be involved with the company.  We look forward to working with Robert and the FWC team as we pursue new growth initiatives.”

About Four Wheel Campers
Founded in 1972, Four Wheel Campers is the leading manufacturer of off-road, pop-up truck campers.  Based in Woodland, CA, the company’s market leading products are performance-driven, adventure-travel, lifestyle solutions for customers around the world.  FWC sells its product directly to consumers and through a network of domestic and international dealership locations.  More information is available at

About Salt Creek Capital
Salt Creek Capital is a San Francisco Bay Area-based private equity firm partnering with experienced operating executives to acquire profitable companies with up to $100 million in revenue.  Salt Creek takes a long-term approach to investing in lower middle market businesses and seeks to create value by working closely with management teams to accelerate growth and to improve the operating efficiency of its portfolio companies.  More information is available at

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: