Salt Creek Acquires Tuscan Imports, Inc.

Woodside, California (April 16, 2021) – Salt Creek Capital is pleased to announce the acquisition of Tuscan Imports, Inc. d.b.a. Fontana Forni USA (“Tuscan”), a leading distributor of Italian ovens, grills, and authentic decorative pottery under the Fontana Forni and Tuscan brand names. Established in 1998, Tuscan has developed a leading product portfolio and is the exclusive importer and distributor of Fontana Forni products in the U.S. and Canada.

Mr. Kirk Laing, Founder and President of Tuscan, said “I have greatly enjoyed building and growing this business over the past 20 years. It has been a pleasure to work with the Salt Creek team on this transaction, and I look forward to seeing the company continue to expand under their leadership.”

Jeff Tousa, incoming CEO, stated “Kirk Laing and his team have built a great business and we believe that Tuscan is well positioned for future growth as a leader in its market. I look forward to continuing Kirk’s legacy and working with the Company’s talented team as we continue to expand the business. It was a pleasure working with Salt Creek Capital who brings tremendous experience as a partner in the lower middle market.”

Salt Creek Capital’s Principal, J.W. Penland, added, “Kirk has built an outstanding business, and we believe that Tuscan is an exciting opportunity for us with a long track record of success. The team at Salt Creek looks forward to working with Jeff Tousa and supporting Tuscan through its next phase of growth.”

About Tuscan Imports, Inc.

Headquartered in Florence, South Carolina, Tuscan is a leading distributor of Italian ovens, grills and authentic Italian terracotta pottery to the U.S, Canada, and Mexico. Tuscan is the exclusive importer and distributor of Fontana Forni products in the U.S and Canada and offers a leading product portfolio of premium quality artisanal wood and gas fired ovens. Please visit for additional information.

About Salt Creek Capital

Salt Creek Capital is a San Francisco Bay Area-based private equity firm that partners with experienced operating executives to acquire profitable companies with up to $150 million in revenue.  Salt Creek Capital takes a long-term approach to investing in lower middle market businesses and seeks to create value by working closely with management teams to accelerate growth and improve operating efficiencies. For more information, please contact Tyler Romrell at or visit

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